Agency Checkup™ gives business owners an independent report card on SEO, Local SEO, Google Business Profile activity, reviews, rankings, and local visibility — so you know what is working, what is missing, and what to discuss with your agency.
Independent visibility audit for businesses already working with a marketing agency.
For business owners who
THE AGENCY TRANSPARENCY PROBLEM
Rankings, backlinks, GBP activity, reviews, local listings, page speed, and technical SEO can be hard to interpret without an experienced second set of eyes.
If you are not sure whether your agency is hitting the mark, you need more than a monthly dashboard — you need an independent review from someone not connected to your agency.
You get reports every month but do not understand what the numbers mean.
You are not sure if your SEO, GBP, or reviews are actually improving.
You feel like leads have slowed but your agency says everything looks fine.
You have no way to compare your business against local competitors.
You want to ask better questions at your next agency meeting but do not know where to start.
A SECOND SET OF EYES
Agency Checkup™ reviews your online presence and turns the findings into a clear, easy-to-understand report card with practical recommendations you can bring directly to your current agency.
This service is not designed to replace your agency. It is designed to help you make smarter decisions, ask better questions, and stay informed about the activity that affects your ability to get found online.
We have no relationship with your agency and no incentive to protect their work.
Every finding is explained in language that does not require an SEO background to understand.
You receive specific items to raise with your agency, not vague opinions.
You keep your agency. This is a report card, not a sales pitch.
WHAT WE REVIEW
We audit the major local visibility areas that impact how customers find, choose, and contact your business online.
We review your website structure, page titles, meta descriptions, headings, internal links, and on-page content to identify what is helping and what may be limiting your search visibility.
We audit your GBP for completeness, category accuracy, photo recency, post activity, keyword usage, and Q&A — the areas that most directly affect your map pack presence.
We check your local ranking signals, service-area presence, and whether your business shows up for the searches that matter in your market.
We look at your total review count, average rating, response rate, and how recently reviews are coming in — all signals Google uses to rank local businesses.
We review whether your agency is posting regularly and using the right service and location keywords in your GBP updates.
We compare your online presence against top local competitors so you can see exactly where they are ahead and what could be closing the gap.
We check the quality and quantity of websites linking to yours and identify whether your backlink profile is helping or needs attention.
We flag technical issues that may hurt rankings or make visitors leave — slow load times, broken links, missing tags, and mobile usability problems.
We check whether your business name, address, phone, and categories are consistent across Google, Bing, Apple, Yelp, and major local directories.
We identify the specific items your agency should address or explain — so you walk into your next meeting with a clear list of questions and expectations.
WHAT YOU RECEIVE
You receive a clear digital marketing report card that shows where your business stands, where your competitors may be ahead, and which items deserve attention first.
Every finding is explained in plain English, so you can have a real conversation with your agency — not just hand back a spreadsheet.
Independent SEO Audit
Unbiased review of your on-page SEO and website structure.
Local SEO Audit
How your business ranks locally and where the gaps are.
Google Business Profile Audit
Full review of your GBP completeness, activity, and keyword use.
Plain-English Findings Report
Every finding explained without technical jargon.
Priority-Based Recommendations
What matters most, ranked by impact.
Questions to Ask Your Agency
A list of specific items to raise at your next agency meeting.
Action Plan for Your Next Meeting
A practical plan you can hand to your agency or use yourself.
WHY IT MATTERS
Your website, local rankings, Google Business Profile, and reviews are some of the most important assets your business owns. You deserve to understand whether they are being maintained with the attention they deserve.
Agency Checkup™ helps you understand whether your marketing is moving in the right direction. If your agency is doing great work, the report confirms it. If important items are being missed, the report gives you a clear way to bring those up — without guessing, arguing, or relying on vague opinions.
Your online visibility is one of your most valuable business assets.
Independent audits surface issues that internal reports often miss.
Concrete findings help you have more productive conversations with your agency.
You do not need to switch agencies to get clarity on what is working.
A report card gives you confidence — whether results are good or need improvement.
BEST FOR
Business owners who already have an agency but want clarity, confidence, and a stronger foundation for their next marketing conversation.
You have been working with a digital marketing agency and want an outside perspective on what is actually happening.
You receive reports each month but are not sure what your agency is actually doing or whether it is working.
You are considering changing agencies and want an objective baseline before making any decisions.
You need help understanding what SEO metrics, GBP insights, and ranking reports actually mean for your business.
You want to know how your local search presence stacks up against the businesses ranking above you.
Calls or leads have decreased and you want to understand whether it is a marketing issue, a visibility issue, or something else.
You want to walk into your next meeting with better questions, clearer priorities, and a stronger plan — instead of just nodding along.
Your agency contract is coming up for renewal and you want an independent read on whether results justify continuing.
We will review your SEO, local visibility, Google Business Profile, reviews, and competitor presence — and give you a clear report card to bring to your agency.
QUESTIONS
Still deciding? Here are the questions we hear most from business owners considering an independent audit.
No. Agency Checkup™ is designed specifically for business owners who want to stay with their current agency but need an independent second opinion. You keep your agency. We give you clarity.
Your report includes an independent SEO audit, Local SEO audit, Google Business Profile audit, competitor visibility snapshot, plain-English explanation of findings, priority-based recommendations, suggested questions to ask your agency, and an action plan for your next agency meeting.
Most Agency Checkup audits are completed within a few business days. We review your website, Google Business Profile, local rankings, reviews, listings, backlinks, and competitor presence before delivering your report.
Great. The report will confirm it. If everything looks strong, you walk away with peace of mind and a clearer understanding of what your agency is doing right. If there are gaps, you will have a clear way to bring them up without guessing or arguing.
Agency Checkup™ is designed for business owners who already have a digital marketing agency, are unsure what their agency is actually doing, want a second opinion before making any changes, or need help understanding their SEO and Google Business Profile reports.
GET STARTED
Start with an independent checkup and walk into your next agency meeting with better questions, clearer priorities, and a stronger plan.
