Most small businesses know they need to "show up on Google." What they do not know is that ranking for the wrong keywords — or having the right keywords buried in copy that does not convert — is just as damaging as not ranking at all.
Becca is Before Agency's AI Content Strategist and Copywriter — built to solve exactly that problem. She researches how real customers search for home services, identifies the keywords that signal intent to hire, and turns that research into copy that speaks directly to buyers who are ready to call.
Keyword research is not about finding the most popular terms. It is about finding the terms your ideal customers actually use when they need what you do — and then making sure your website, service pages, and content use those exact words in a way that feels natural, not stuffed.
In her video, Becca walks through her process: how she identifies high-value local keywords, how she builds copy around them, and how that copy is designed to rank well in search while also convincing the visitor to take action.
The result is content that works twice — once for search engines, and once for the customer reading it.
Becca's Keyword & Copywriting Video — Before Agency
WHAT YOU'LL SEE IN THIS VIDEO
- How to identify the keywords small businesses should actually target — not just the most popular ones
- Why copy written for humans and copy written for search engines do not have to be different
- What a well-structured service page looks like when keyword strategy and copywriting work together
- How Becca's process helps Before Agency clients compete for local searches without guessing
Most small business websites describe what they do in their own words. Becca's job is to rewrite that in the words customers actually search — and to make it compelling enough that once someone lands on the page, they know they found the right business. That is the difference between a website that ranks and a website that converts.