Before Agency was built around one idea: small home-service businesses deserve marketing that actually works — without paying agency prices to get it. Part of how we do that is by building our team differently.
Alongside our founder Eric Erhardt, we have a team of specialized AI assistants — each built to handle specific marketing functions faster, more consistently, and at a fraction of the cost of traditional agency staffing. One of those team members is Nate.
Nate is Before Agency's AI Marketing Strategist. He helps clients with content strategy, competitive research, social media planning, and marketing execution. He is not a chatbot. He is a purpose-built system trained to do one thing well: help small businesses show up, get found, and grow.
In his welcome video, Nate introduces himself directly — what he does, how he works alongside Before Agency's human team, and what it actually means for a small business to have an AI-powered marketing system working for them.
This video matters not because it is impressive technology, but because it represents honest transparency. When you work with Before Agency, you deserve to know who and what is on your team.
Nate's Welcome Video — Before Agency AI Marketing Team
WHAT YOU'LL SEE IN THIS VIDEO
- Nate's role at Before Agency and how he was built for small-business marketing
- What AI-powered marketing assistance actually looks like day to day
- How human strategy and AI production work together — and what each one does
- What this means for the cost and quality of your marketing results
Traditional agencies charge $3,000–$5,000 per month because they have to. Strategists, writers, designers, project managers — the overhead is real. Before Agency started from scratch with a different model: use AI to handle the production-heavy work faster, keep human strategy guiding every decision, and pass the savings directly to small businesses that could never justify a traditional agency. Nate is part of that system. He is not a replacement for expertise. He is a force multiplier for it.